Course Catalog
Marketing 101 Course
For Managers/Directors Only
Approved as 4 Hours in Key Area 4 - Marketing or 4 CEUs.
Marketing 101 Course
Marketing 101 Course & English Training Pack
Marketing 101 Course & English & Spanish Training
Pack |
$ 65.00
$100.00
$110.00 |
Course Description
Marketing 101 is a dynamic online course that will help you create
a great marketing plan, develop training ideas for staff members,
and run a successful program.
Target Audience
This course is targeted to school nutrition directors and managers.
The course is divided into three sequential lessons:
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Principles of Marketing
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In this lesson, the learner will identify the uses of marketing plans in school nutrition programs, define a mission statement, develop a SWOT analysis, identify SMART objectives, learn how to describe target audience characteristics, expectations, and perceptions, and identify the relationship between strategies and tactics. |
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Marketing Mix and Message Communication
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In this lesson, the learner will describe the traditional 4 P's of marketing, develop strategies and tactics by applying the 4 P's to a target audience, define the purpose of a marketing message, develop a benefit statement for a specific target audience, describe the process of translating a benefit statement into a compelling message, and identify communication channels and strategies for various target audiences. |
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Budget, Evaluation, and Implementation
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In this lesson, the learner will define the difference between hard and soft data collection in marketing plan evaluations, outline ways to collect both hard and soft data when evaluating a marketing plan, describe the role of budgeting in a marketing plan, list the important items to include in a marketing plan budget, develop a basic timeline for the completion of a marketing plan, describe the importance of staff training to the success of any marketing plan. |
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